Educational Impact ("EI") was founded in 1999 by George Elias and a group of lifelong educators with a mission to transform professional development for teachers. From the beginning, EI partnered with leading experts and educational organizations to create innovative online PD content. In 2001, EI became the first company to use streaming video to deliver professional development to educators, pioneering a new era in teacher learning.

Over the years, EI has built a robust online learning management system featuring a vast video library with hundreds of professional development courses. Each year, EI produces approximately 40 hours of new video content tailored specifically for K-12 teachers, administrators, and colleges of education. Throughout its history, customer input and feedback have remained central to EI’s approach in developing relevant and effective content.

In 2005, EI revolutionized online PD by filming real teachers in their classrooms, offering educators authentic insights into exemplary teaching practices across North America. This innovative approach opened doors for EI to partner with leading universities and colleges of education, who now incorporate EI’s extensive video library into their teacher preparation programs.

Today, EI remains committed to its original mission. Full-time camera crews continue to travel nationwide, capturing educational experts and real classroom instruction. EI’s skilled video editors, graphic artists, web developers, and instructional designers collaborate to produce engaging video content that powers hundreds of professional development courses. Numerous universities and colleges also embed EI videos directly into their teacher training courses.

In recent years, EI has enhanced its offerings through partnerships with leading Ed Tech companies, creating integrated platforms that maximize accessibility and flexibility. These collaborations provide advanced tracking features and expanded single sign-on capabilities, further supporting educators’ professional growth.